Continuous change processes, globalisation, emerging markets and intensifying competition are some of the features that characterise the present state of the economy. Meanwhile, for many companies, the current economic crisis represents an opportunity to reinvent themselves. The company of the future will operate in a globalised market of customers, competitors and suppliers, where the opportunities that emerge may be located on the other side of the planet.
Within this context, Directors and CEOs need to update their knowledge and skills constantly in order to combine their solid professional know-how with a global perspective of business, as this is the only way in which the challenges presented by today’s markets can be met successfully, enabling a global business strategy to be designed that adapts to the changing conditions of the economic environment.
reasons for taking EAE’s Global Executive MBA in Madrid: