Do you have a profile on any of the major social media platforms? Do you frequently tweet, upload pictures to Instagram or Flickr, or post updates on Facebook? If so, you might want to make sure your online presence won’t derail your MBA application efforts.
If an admissions team is leaning toward admitting you to their program, it’s possible that they could do a quick Google search on your name before making their final decision. If you’ve demonstrated bad judgment by posting pictures of yourself doing not-so-upstanding things or making offensive or otherwise politically incorrect comments, you’ve given them a reason to move your application to the ding pile.
You may remember when The New York Times reported on a high school senior who caused a stir at Bowdoin College after posting disparaging tweets about other attendees at the school’s information session. If some undergraduate admissions committees are using teenagers’ social media behavior against them, it’s possible that business schools won’t be any more forgiving with adults who should know better.
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It doesn’t end with the admissions committee, either. Let’s say you are invited to interview with a local alum; that person might try to find out as much information about you as possible before your chat. Once you’re at school, potential internship and full-time employers could perform an even more extensive online background check. Your fellow classmates might do some digging, too!
So while you may believe it’s funny and harmless to post that selfie after you’ve tipped back one too many, think again. There’s a chance you could compromise your MBA candidacy because of a fleeting moment of indiscretion. If an admissions committee member comes across something that raises a red flag, they’ll likely move on to the next candidate.
Remember: Perception is Reality.
Concerned about your online brand? Work with Stacy Blackman Consulting on your social media strategy.