Columbia Business School Hosts Branding, Technology Conference

Next week, Columbia Business School‘s Center on Global Brand Leadership will host BRITE ’16, an annual conference that focuses on emerging trends in technology, innovation, culture, and branding.

The event, taking place March 7-8th, brings together nearly 600 leaders from an array of industries to discuss how technology and innovation are transforming the ways that companies build and sustain great brands. Now in its ninth year, this two-day conference is designed to spark conversations with innovators, marketers, entrepreneurs, and champions of social enterprise.

Featured speakers at this year’s Brite conference at Columbia Business School include:

  • Linda Boff, Chief Marketing Officer, GE
  • Scott Erickson, Senior Director of HoloLens, Microsoft
  • Lew Frankfort, Chairman Emeritus, Coach, Inc.
  • Pam Kaufman, Chief Marketing Officer, Nickelodeon Group
  • Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather
  • Daniel Lubetzky, Founder & CEO, KIND Snacks
  • Gregg Renfrew, Founder & CEO, Beautycounter
  • Michael Schrage, Author, The Innovator’s Hypothesis

Presentation topics will include Columbia Business School’s Centennial Panel: reflections on the past and future of business and brand building; the danger of separating technology from the consumer; how successful innovators go beyond ‘user experience’ to build brands; how to market the smart home; value constellations: harness your stakeholders and differentiate your brand; and many more.

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The conference will also feature panel discussions, case studies, research, demos of emerging technologies, as well as interactive discussions and peer networking opportunities.

Photo Credit: Paul Warchol

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