London Business School – Application Essay Analysis by Personal MBA Coach

LBS round 2 applications are due on January 3, 2019!

Still working on your LBS application? Unsure if your essays are strong enough? Read on for Personal MBA Coach Founder Scott Edinburgh’s tips on tackling this year’s essay questions.

If you need additional help, Personal MBA Coach will be working overtime during the holidays and has opened a limited number of comprehensive and gut check slots for round 2 applicants.

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Essay 1: What are your post-MBA goals and how will your prior experience and the London Business School programme contribute towards these? (500-word limit)

The first essay is a straightforward career goals essay. Candidates will be best served thinking about it in three distinct parts, all of similar weight.

  1. Explain your goals: If you need help thinking through your goals, we have published this blog with our general tips. Be sure to include both your short-term and long-term goals.
  2. Succinctly discuss your career to date: Give the reader the context as to why you are suited for this career, including the skills you have developed. With under 200 words to do so, you must be brief and focus on the transferable skills. There is no need to recount your resume here.
  3. Why LBS: In this final “section” write about the skills you hope to develop during your MBA and why LBS is uniquely suited to help you develop these skills. As always, be specific in terms of what you hope to take advantage of on campus and why LBS is a good fit. Do your research and avoid vague statements and generalities. No copy and pasting here, sorry!
Essay 2 (optional): Is there any other information you believe the Admissions Committee should know about you and your application to London Business School? (500-word limit)

While I normally do not advise most candidates to complete optional essays, for LBS you should consider answering essay 2. This is the chance to tell LBS a bit more about you, who you are and what makes you unique. Everyone will have a different approach to this optional question and there is no one right topic. Instead, think about your best selling point(s) and cover them here.

If you would like individual and personal support while applying to LBS and individualized support with various aspects of the MBA application process such as early planning, school selection, essay editing or interview preparation, visit Personal MBA Coach.

This article has been re-published from Personal MBA Coach’s blog.

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