SPECIFIC PERSONAL APPROACH
The most important feature of framing the essays is that you have to be absolutely specific and personal in your approach. It is ‘you’ who they are questioning, and hence you have to answer who you are and what you want to do. You have to come up with personal experiences in life, how and what have shaped you thus far, and what you foresee ahead that inspires you for the study.
EYE FOR UNIQUE STRATEGIES
What else you can do inside qs leap ?
As a business manager, your role would be to come up with innovative business management solutions to bring about a higher degree of efficiency within your system. Obviously identification of unique strategies or the role you would adopt for the purpose is of utmost importance. Thus you should try to portray your wide vision to perceive new business opportunities or optimal strategies through the essays. You must quote examples from the past, as this would lend credence to your claims.
CAREER GOALS
The most common question of short term and long term goals is to find out whether your studies are aimed at acquiring a degree or a university tag. Here try to show that your primary aim of going for the degree is because you feel you need to learn various aspects of your respective areas of specialization. This enhanced knowledge would help you to bring about some extremely innovative ideas. Say you have work experience in equity research in the Indian markets. Now you want to learn not only about the global markets in details based upon economic types but would also like to know how the commodities, forex, bullion, metal markets work and how they are related to the stock markets, and what is the co-relation between each of these markets. Once you specify your learning agenda, then spell out how you would use this knowledge to bring about the change in your work. Using this background you can say how this would help you position yourself in the short-term and long term.
BUSINESS LEADERSHIP
A very important attribute b-schools look at is business leadership. The most important trait of a successful business manager is to identify newer possibilities. New products, product profiles and product lines are being created with the convergence of technology. Thus the business manager who first identifies the market thus created stands to gain the most, because of the first mover advantage. Sabeer Bhatia, the creator of hotmail is the most recalled name in this respect for his vision to conceptualize such a possibility.
FORESEEING A NEW FUTURE
Here you should present your views about various business models, and how you foresee newer systems that can be implemented to improve the business of structures of such industries. To quote an example, you can say how with higher net connectivity and computer penetration, a lot of office jobs may be transferred to the employees’ home without requiring to go to office. This would be a cost saving for companies and give employees higher flexibility of time. And this is not a distant possibility.
TROUBLESHOOTING THROUGH TEAM WORK
Another important area is the problem-solving skills. Here try to quote examples where you were able to inspire others and had been their guiding force. You should project yourself as a leader who has the vision and far sight, which makes you unique from the rest. Try to show how you can command others and that you can solve problems not by getting into it but by moving ahead with the problem.
Your biggest contribution is to understand, care, share and make all others learn in the team spirit of oneness, creativity, hard work and fun and help acquiring a meaningful education for one and all in a globalized environment.
WHY NOW
One more important question asked is why you intend to pursue higher studies at this juncture. Try to show you are in a crisis of systems and ideas in front of you. You feel as if your learning on the professional front has brought about more questions in front of you than what you have learnt and it is only through broader learning opportunities and through an international exposure that you can find a solution to these questions. And this is precisely why you want to go for the studies in the midst of your career.
