On Demand Webinar
Hosted by QSLEAP
Human Decision Making: The Illusion of Choice
On Demand 1 Hour
By: Nick Lee
About This Webinar
In this webinar Professor Nick Lee from Warwick Business School discusses theories about how we make decisions and choices, contrasting models of rational choice with more modern findings from behavioural science. He then explores the impact of information framing and choice options on how we prefer one option over another when making decisions, and gives examples of how changing the way we present a choice can influence the preferences of consumers. In addition, the implications of these findings for today’s marketers is briefly explored, and we get to take a small peek into the future by looking at some of the latest findings from Professor Nick Lee’s research.
Register to watch this On Demand Webinar video titled "Human Decision Making: The Illusion of Choice".
Professor of Marketing, Warwick Business School
Professor Nick Lee leads the core Marketing module on the Warwick Business School (WBS) Distance Learning MBA, which has been ranked 1st in the world for the third consecutive year by the Financial Times’ Online MBA Ranking 2020. He also teaches quantitative research methods on the WBS Doctor of Business Administration. In addition, Nick is the Business and Management Pathway Lead for the Midlands Graduate School ESRC Doctoral Training Partnership (a collaboration for social science doctoral training between Warwick, and five other Midlands based universities).
Nick's work connects theories from social psychology, cognitive neuroscience, economics, and philosophy, to advanced measurement and modelling methods, in order to solve important problems in sales management, professional selling, organizational psychology, social science research methodology, philosophy of science, and business ethics. His work can be classed under three main themes, each connected by an underlying desire to challenge accepted wisdom, and deliver counter-intuitive knowledge which drives real change in management, policy, and social science theory and practice.
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About The Institute
At the heart of Warwick Business School (WBS) is developing transformational ideas and the people that shape how we do business. We are a hub of curiosity that is constantly challenging the status quo and championing business as a power for good.
Since 1967, we have been welcoming students from across the globe to study with us as part of the University of Warwick. In 2014, we created WBS London, located at The Shard, which provides a home in the Capital for executive-level learning. We offer a full range of programmes from undergraduate through to a Doctor of Business Administration (DBA). From our pioneering research to the students we shape, we are embracing the future of business, and we welcome forward-thinking individuals to join us to do the same.
The Warwick MBA is designed for visionary leaders who want to make a difference in the world. It is an investment in you to attain the tools, confidence, and big picture vision to leap to the next level of your career. Whether you want to change job function, sector, location or simply increase your earning power, we will support you in achieving your full potential so you can deliver real impact in whatever path you take.
Our Full-time MBA is ranked 1st in the UK and 24th in the world (Economist/WhichMBA? 2019 global ranking of full-time MBAs), and could be the catalyst you need to transform your career. Study full-time over one year.
Our part-time Executive MBA is available from both our Warwick campus and our London base at The Shard. Connecting you with a diverse network of participants, industry experts, career specialists and alumni while transforming you into a creative leader with a truly global outlook.
Our part-time Distance Learning MBA has recently been ranked 1st in the world for a second year running (Financial Times’ Online MBA Ranking 2019) and allows you to study online from anywhere in the world, while immediately putting what you learn into practice.
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