Trust is a major problem for society and companies alike. In a 2.0 world where influencers apparently have more credence than companies, businesses struggle to manage their brand reputation and at the same time achieve short-term commercial goals. Keeping focus on the brand value proposition in the long-term while taking decisions on trend-led opportunities can be a headache for marketeers. This webinar will help you discover how brands are struggling in a world of distrust to build real sustainable relationships with their customers.

If you are a professional who is interested in strategic communications, this session is most certainly for you.

Register and watch this On-demand webinar video titled "The importance of trust and brands authenticity" to learn about the past, present, and future of risk and brand management and understand how you can apply the newest tools and methods to manage brand reputation!

ESIC Business & Marketing School was founded in 1965 by the religious institution Priests of the Sacred Heart of Jesus and has become the leading Business School in the training of Marketing professionals in Spain. It is renowned internationally for its high level of specialization. Now, more than 50 years later, ESIC is one of the leading Marketing schools, recognized inside and outside of our borders as one of the best training centers of its kind.

With more than 62.000 alumni, ESIC is a prestigious point of reference for companies and professionals. It holds important affiliation agreements with national and international organisations, both academic and institutional, which include student and teacher exchanges, executive education programmes and a wide range of additional activities. ESIC's programs are in constant evolution and provide academic training in the areas of marketing, business management, communication, human resources, finance, digital environments, international trade, market research, etc.