Business Webinar

On Demand Webinar

Hosted by QSLEAP

Trends In Digital Marketing

On Demand 1 Hour

By: Professor Elber Mazaro

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About This Webinar

Online marketing is growing rapidly today. As more consumers turn to e-commerce domains for their needs, it is essential that the marketeer of today learns to combine creativity with data and technology. This means using video, digital engineering and analytics to deliver content seamlessly across a myriad of platforms, ranging from laptops to smartphones. As a natural consequence, the marketing world is now specifically chasing qualified and motivated talent to succeed in this rapidly changing area of online marketing.
 
This webinar is going to be your touch point to pick up the following:
 
• Influential perspectives on digital marketing trends like consumer behavior and platform companies.
• Comprehensive discourses of marketing basics and how they are being upgraded to align with these recent trends.
• Objective explanations of the challenges and opportunities that the marketing world offers and tips to help you balance both expertly.
 
Before the main talk by Professor Elber begins covering each of the points above, you will hear Professors Samantha Mazzero and Nelson Yoshida talk about the International accelerated MBA program at FIA Business School that has been designed keeping in mind the need for futuristic thinking and cross-cultural management skills, alongside of course the very important soft "people" skills that you will be encouraged to imbibe during your time at Sao Paulo

Webinar Speakers

Professor Elber Mazaro

MBA Professor @ FIA Business School

Professor Elber Mazaro is a career mentor, a marketing and business strategy advisor and a trainer in the marketing and tech domains. His insights stem in 30+ years of professional experience in marketing, technology, business and several other domains, of which he has served as an MBA and MBA and post-graduation professor since 2013. He has completed a Master's in Administration/Entrepreneurship and Post-Graduation degrees in Marketing and Computer Science Degree.

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